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Rank Tracker Column Headings


Competition is provided as a guide and can be found in title keywords and targeting keyword rank trackers.

Competition provides a relative metric of the competition in a keyword relative to all other keywords. A high number such as 100% is extremely competitive which a number such as 0% will have almost no competition.

Use this as a guide in terms of trying to identify keyword phrases to target.


Clicks are shown in the Google Search Console rank tracker and are clicks from Google to your website for that keyword and country.

If you click the chart next to the number of clicks you can see a time series for when these clicks took place.

You can sort by number of clicks by clicking the arrows next to clicks at the top of the column. Click a second time to reverse the sort.


CPC means cost per click, however, cost per click in our rank trackers “target keywords” and “title keywords” provide an estimate in US dollars for the cost of a paid click on Google Ads in the US. We provide US numbers as a guide but the actual cost on other countries will likely vary significantly so use this only as a relative guide to estimate costs of a paid strategy targeting keywords.


CTR or click thru rate is the amount of clicks you have received relative to the number of impressions represented as a percentage.

Generally, the higher your position or rank, the greater the number of clicks and higher CTR you should receive. Studies have shown that position 1 on the SERP have 20.5% to 32.5% CTR on average but these numbers would vary for keywords. To learn more about these studies and the CTR for each position visit our blog article.

If you click the chart symbol next the CTR, you can see a time series of the CTR over your chosen time period.

You can sort by CTR by clicking the arrows next to CTR. Click a second time to reverse the sort.


Date in Targeting and Title Keywords

Omologist updates data for your rank tracker weekly. The date is when we took a snapshot of the SERP to identify your position in the SERPs for that keyword and country.

Date in Google Search Console and Bing Webmaster Data

The date in the Google Search Console Rank Tracker is the last date your the keyword appeared in a SERP result. Data can be about two days old as we collect daily and there may be some delay in timing when Google posts data for a date and when we collect that data.


GSC Keywords

These are keywords provided by Google Search Console. Google collects keywords when they are searched on Google around the world, and a URL from your website appears in the SERPs for that keyword.

This column can be sorted alphabetically by pushing the arrows to the left of GSC Keywords. The default setting is to rank by position starting with those keywords in the first position.

Bing Keywords

These are keywords provided by Bing Webmaster Tools. These are collected by Bing when a searcher types this keyword into Bing. If your website is shown in the SERP then you have data for position, clicks, impressions and CTR. Unfortunately Bing do not provide a way in their API to link URLs with Keywords.

Target Keyword

Target keyword is a keyword you provide that you are targeting and want to measure how it is performing in the SERPs.

Title Keyword

A title keyword we obtain by crawling your website. We take each title and break it down into title keywords based on serperators.

A seperator could be a – or / or | or some other method you use to destinguish keywords in your titles.

We then check these keywords against the SERP to see how they rank.


Google Search Console Tracker shows each time your website appeared (impression) in the the Google Search Results. The number of impressions can provide a proxy for the popularity of a keyword in a country. However, a word of caution; if you are not highly ranked for the keyword the number of impressions may understate the popularity of a keyword for that country.

Bing webmaster impressions show the number of times your website has appeared in the Bing Search results. As with Google it can be a proxy for the number popularity of a keyword and can provide an guide as to what keywords would be worth focusing on.

By clicking the chart symbol you can see a time series of impressions for that keyword.

You can sort by the number of impressions by clicking the arrows next to impressions. Click a second time to reverse the sort.


Location provides you with information on the place were the SERP results are being derived from. So if that is in a country, postcode, county, state or zipcode.

Location has a broad use in our tables so it is important to consider which table of data you are reviewing as the granularity of the data varies based on the source.

For Example

Location for Google Search Console will be at a country level.

Location for Bing Webmaster is determined by the default choice of country you choose when setting up Bing Webmaster Tools.

Location for our “target keywords” and “title keywords” can range from country to state, to county, to region to postcode or zipcode.

Location – Google Search Console

Google provides you data for each and every country that your website appears in a SERP result for an actual search. The country shows you which country the SERP result was for.

You can also narrow your search by country by clicking on a flag above the table or selecting a country from the drop down box.

To go back to viewing ALL countries or to see all countries simply click “All Countries”.

Location – Bing Webmaster

For Bing Webmaster the country that the results are shown for is a choice you make in your Bing Webmaster account.

If you log into your Bing Webmaster account and click on “Geo-Targeting” under “Configure my site” you can choose domain, URL (usually chosen for you from verified site) and choose a country.

Omologist when it displays your data will display the data supplied by Bing Webmaster for the default country you have chosen.


With match inform you if your keyword and URL match with a keyword your targeting in title and the same URL.

For example let’s say you have a title like <title> Example Phrase One | Example Phrase Two | Brand </title> for a url https://www.example.com/

We crawl your website and record keywords from titles your targeting for each URL. We then try to match these with the snapshots we take or with keywords from Google Search Console.

In our example if we crawl your website and from the title we extract “Example Phrase One” with the url https://www.example.com then we would match this as yes shown as “Y”. However, if we extract the same keyword but the URL ends up being different like https://www.example.com/alternate-page then we would say this is not a match and show “N”.

We do this to provide a quick way to measure if Google or other search engines are ranking the keywords in your titles for the targeted URL. If you are targeting a keyword in a title and its not being ranked then you can work out what you need to do to your SEO strategy for that page to try and improve or get ranked, or possibly try and alternative keyword.

You can sort by Match by clicking the arrows to the right of match at the top of the column. This will help you sort into those that match – “Y” and those that don’t – “N”.


In Google Search Console the first number under position is the average position or ranking in the SERPs for the period chosen for the last 28 days as default or between the dates you choose.

In Google Search Console this position is sourced from Google. For title keywords and targeting keywords the position is a snapshot of your position for that keyword.

Position from Google because it is the average of every time your site appears in the SERPs for a given keyword provides a unique insight. So if a keyword is not searched on any given day there is no data point for that day. Some keywords you may find are on searched once over your chosen time period so no movement or time series is possible. To get an idea on search volume, look at the number of impressions for the period.

The default is to rank keywords by position in all rank trackers. However, you can sort keywords by clicking the arrows next to keywords.

The second number you see in under the column position will be the change in position over the chosen period (28 days or between dates). If the change in position has moved higher it will be green. If the change in position has fallen it will be shown in red.

The third item under position is a chart symbol. If you click this chart it will show the time series of changes in position over the period. As we indicated above, in Google Search Console keywords, if the keyword has only been searched in a period you will only see a data point for that one day. For keywords with high volume of searches (proxy number of impressions) you should see a good time series.

For snapshots such as with title keywords and target keywords, we update the data weekly. Therefore the time series will be the position once per week.

Google Search Console and same positions repeated – I see the same keyword down the page for the same position.

Yes this can happen but if you look to the country code on the far right you will see that the country will be different for each row.

Google may have a keyword in the same position in multiple countries and if so it may appear there is something wrong but actually you just have the same position for the same keyword in multiple countries.


SERP stands for Search Engine Results Page. When you type a keyword or phrase into Google for example, the page that shows the results is the search engine results pages.


SERPE is a term we use to show your entry in the SERP – SERP entry.

SEPRE gives you a quick way when looking at the data to see how a search engine is presenting your title, description and URL for that keyword in the SERP.

This is important, especially if the Search Engine is not using your <title> or <meta description> . SERPE allows you to see how your entry in the SERP looks and therefore plan any adjustments such as character length, text, etc.


SERF refers to the number of Search Engine Results Page Features from Google for that keyword. SERPF is Search Engine Results Page Features for the keyword, rather than for your websites result in the SERP. For features (snippets) related to your own entry see snippets.

Features include local packs, carousel, shopping, Google reviews, related searches, maps, featured snippets, people also ask, top stories, images, flights, video, knowledge graphs, jobs and more. We count these as they may provide opportunities to target these for the keyword your analysing.


This symbol is for SERP10 in your data.

SERP10 allows you to see the top SERP results for that keyword. You can look at the top 100 SERP results, 10 at a time.

SERP10 is a great analysis tool to see what titles and descriptions your competitors are using in the top 100 SERP results. It’s a great way to see if there is anything you can tweak in your title of meta description


A snippet is a piece of additional information that Google places on their SERP. They are also called rich search results and can include things like ratings, authors, reviews, song lists, recipes and more.

Snippets or rich search results add to a SERP listing and can assist in attracting a click to your SERP entry. So having these in your listings is important. We count the number of snippets with your entry. To learn more about snippets visit the Google page.

Examples of snippets below from the SERP for “vanilla ice cream” – ratings, time to cook, calories, images, and date added.


The URL in Google Search Console Rank Tracker is the URL that has been provided by Google as related to the keyword.

In all other rank trackers this is the URL we have found when looking for the keyword in the SERPs.


The volume data you see in title keywords and targeting keywords is the estimated volume of searches for that keyword on google.com per annum. We only estimate this data for google.com and so you will see the same data in each location/country you choose.

The estimate is meant to be a guide to the relative number of searches that are done for that keyword phrase and should only be used as a guide.

Updated on 9 August, 2019

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